To benefit from a relationship, networking is necessary and useful for entrepreneurs. This system, also called networking in French, has existed since the dawn of time. It’s the creation of new encounters through which relationships are woven that will be useful when the time comes. These relationships can be short, medium or long term during an event-driven movement.
A few words about networking
Digital marketing networking is the action of opening up to those around you to try to find a common point with them. After having started a conversation with these people, entrepreneurs who use this thoughtful system in which the interlocutor could be useful to them and what the interlocutor could bring to them as a counterpart. If he or she is interested in the information about the other person, he or she maintains contact and a relationship with that person. Networking is an exchange of passions, knowledge and services in which businessmen and women will each have their share of benefits by practising it. These networking professionals develop their contacts and relationships to increase the strength of their business, serve the community and expand their sphere of influence. This system consists of creating a network by working live or on social networks in order to contact a person who identifies her needs and respond to her afterwards.
The purpose and usefulness of networking
The goal of networking is to find a job and develop a company, to find customers. It can be used to expand your network of contacts, to recruit new employees, to identify future suppliers and to make contact with suppliers. The goal of networking is to collect information about a company, a job or a sector. This allows you to be one step ahead in positioning yourself or your application in advance of an offer, a position or a market. One of the objectives of networking is to communicate around common projects and relative themes around an entrepreneur in order to conquer profiles that share the same interest as this one.
The other objective of networking is to make an entrepreneur known in order to attract the targeted professionals. This digital marketing system is always reliable in the business world and works through word of mouth. Networking also has the objective of affirming the interest of its user for a given position or sector if you are a beginner in a field or if you are in a phase of professional reorientation. The networking system allows access to opportunities other than those offered by the market in the context of a job search.
A way to create a professional and dynamic network on networking
When an entrepreneur wants to build a professional network by networking during an event, he must be precise about what he is doing and what he can bring to the person in front of him when he conveys a message to that person. It must be concise, because the more sentences and words there are in the message, the more the speaker will retain little or nothing. It must arouse the interest of its target and think about getting feedback from its audience. This allows him to know where he stands in terms of understanding the message. According to a communications consulting agency, the message conveyed by the entrepreneur must include three components: para-verbal communication, which represents 38% of communication by voice and intonation, verbal communication, which represents 7% of communication by words, and non-verbal communication, which represents 55% of communication by gestures. These components clearly show that the entrepreneur’s attitudes are key to attracting the attention of his targets. But otherwise, indigestible and long monologues lead to the loss of the attention of the listeners.
This digital communication includes the non-exhaustive 4×20 rules concerning the making of contact and its importance, which are: 20 first steps for the steps that must be safe, 20 first words to introduce oneself promptly, 20 first gestures of calm and serenity and 20 centimetres of distance that separate him from his interlocutor while keeping a smile on his face. Some good questions must be asked before meeting the interlocutor, for example, who is the interlocutor? What does the company I am going to meet do? Why this meeting?
Benefits of Networking
Networking has several advantages according to a communication agency. It can provide new perspectives and ideas that help entrepreneurs in their functions. Through the event-based application, entrepreneurs can add a new dimension to their profiles that allows them to identify themselves. They should regularly attend social or professional events, which are clever ways to get themselves noticed. In order to advance in a career and to enrich themselves personally or to acquire new knowledge, entrepreneurs who embark on the networking app should expand their address books with event application programs that are their springboard to new opportunities and employment. This is the chance to meet individuals who could potentially be of interest to entrepreneurs and help them in their professional careers. They can learn about their professional techniques and share good practices with them by keeping up to date with the latest industry trends.