Why is SEO essential?

To build a solid image and improve its visibility on the internet, you need to benefit from a good positioning in search engine results. In this article, we address the issue of natural referencing which is at the heart of…

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How to define your buyer persona?

Client modeling work fell under the purview of the user experience experts. Their objective was to identify how consumers used their product. Today, the establishment of a buyer persona has become a must for a promotional campaign. The persona encompasses…

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How to choose your e-reputation agency?

On the Internet, nothing is ever lost. Thus, the information, the traces of connections, the photos you share, everything is likely to have an impact (positive or negative) on your virtual identity first, and personal afterwards. Whether you are a…

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Marketing strategy: the importance of editorial content

It was a time when Internet advertising was enough to increase your company’s visibility on the web and reach your target. From now on, inbound marketing wins the day. It’s all about leveraging the editorial content of your platform to…

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