To build a solid image and improve its visibility on the internet, you need to benefit from a good positioning in search engine results. In this article, we address the issue of natural referencing which is at the heart of this positioning. What is the impact of this type of referencing on the positioning of a website? Why is it essential for the visibility and profitability of a company? What is the role of an SEO agency in the implementation of such a process?
A process at the heart of search engine activity
In digital marketing, natural referencing or SEO (Search Engine Optimization) is the set of techniques applied by the administrator of a site to optimize its positioning in search engine results. But basically, this term refers to all the methods and techniques used by search engine algorithms to rank the search results of Internet users. Indeed, to provide Internet users with the best possible results, “web crawlers” (indexing robots) scan the web and analyse the pages of sites in search of the most relevant content. This process is called indexing.
The objective of an SEO strategy is therefore to exploit the actions of these robots to position a company’s website among the best results of search engines such as Google. The only problem with this type of strategy, and that it often requires the intervention of a seo agency to be effective. Through its experts, this agency will conduct a technical audit of your site to determine its weak points and define the strategy to be implemented to optimize it (choice of keywords, positioning of landing pages …). After the optimization of your site, it will focus on creating relevant content according to your marketing objectives. This content will be progressively and regularly added to optimize the referencing of your pages and increase the number of Internet users who visit them.
By entrusting the referencing of your site to an agency such as lagrume.fr you benefit from the expertise of a long-term marketing partner. Not only will it assist you over the long term, but it will also enable you to achieve your objectives, taking into account your budget, market fluctuations and trends, and changes in the competition.
What are the main benefits of SEO for a company?
Improve your positioning in search engine results
The main advantage of a successful SEO strategy is improved visibility on the internet. By improving the referencing of your site in a natural way, you appear in the most relevant results of search engines. And this amplifies the visibility of your company among Internet users.
Generate quality traffic on your website
The more relevant your content is, the better it corresponds to the expectations of Internet users. Thus, by optimizing your site and your content, you increase the number of visitors with the profile targeted by your marketing strategy. You provide them with the information they are looking for, and in return you get prospects that you can convert into customers or subscribers.
Boost your profitability
As we have just said above, by improving your search engine positioning, you attract more visitors to your site. The more visitors you have, the more you increase your chances of conversion. And if you improve your conversion rate, you increase your turnover and your ROI.
Be more competitive
By staying at the top in terms of SEO, you’re constantly pushing your competitors. Indeed, when your site appears among the most relevant results, you increase the pressure on companies in your sector, regardless of their size. Be aware that the ranking of sites depends only on the relevance of the content they offer, not on their size.
How do you implement such a strategy?
Any SEO strategy that is meant to be effective first requires an in-depth audit of the website concerned. Depending on the results obtained during your audit, build your strategy by following the following steps:
- Identify your targets to get to know them better.
- Define your objectives to adapt your content to your needs.
- Choose the keywords that best target the pages you want to reference.
- Add quality content that will satisfy search engine algorithms.
- Measure the results obtained by calculating your return on investment efficiently.
- Implement corrective strategies by interpreting the results obtained thanks to the statistical tools offered by search engines (Google Analytics, Google Search Console…).
How long does it take for an SEO strategy to be effective?
To measure the impact of a natural positioning strategy on a website, it must be applied and followed for at least 6 months. Moreover, to optimize this impact, you must establish your strategy at the beginning of your site’s activity. By doing so, you give the search engines time to analyze your content in depth to get the best out of it.